My client was worried about how to word her wedding invitations.

Her concerns were twofold - 

💌 how to invite guests to this celebration without using the word “wedding.”This was their second marriage and while they weren’t legally getting married, they still wanted to emphasize the formality and importance of the event and their commitment to each other. 

💌 AND how to focus the language around gratitude & celebration of their guests who had helped them get to this point together. This was meant to be a celebration of not just their love, but also their people!!

We started by focusing on simplicity. Instead of filling the invitation with a bunch of stuffy language “so and so cordially invites you to the marriage of”….we simply put their names, the location and date - using the rest of the page for a playful illustration of couple on their special day. Ultimately, we trusted that their guests would get it, without having to over explain what this event was about. We let the artwork speak for itself.

For the details & RSVP cards, we provided the when’s where’s and why’s - and then we leaned into language that really allowed their love and gratitude to shine. Focusing on the couple’s gratitude for their guests made for a design that felt both like an invitation and a thank you note all at once.

A reminder that when you allow yourself to go outside of the box with language and design, you can create something that is truly one of a kind.