My client was worried about how to word her wedding invitations.

Her concerns were twofold - 

💌 how to invite guests to this celebration without using the word “wedding.”This was their second marriage and while they weren’t legally getting married, they still wanted to emphasize the formality and importance of the event and their commitment to each other. 

💌 AND how to focus the language around gratitude & celebration of their guests who had helped them get to this point together. This was meant to be a celebration of not just their love, but also their people!!

We started by focusing on simplicity. Instead of filling the invitation with a bunch of stuffy language “so and so cordially invites you to the marriage of”….we simply put their names, the location and date - using the rest of the page for a playful illustration of couple on their special day. Ultimately, we trusted that their guests would get it, without having to over explain what this event was about. We let the artwork speak for itself.

For the details & RSVP cards, we provided the when’s where’s and why’s - and then we leaned into language that really allowed their love and gratitude to shine. Focusing on the couple’s gratitude for their guests made for a design that felt both like an invitation and a thank you note all at once.

A reminder that when you allow yourself to go outside of the box with language and design, you can create something that is truly one of a kind.

Stationery Sets the Tone 💌

How Designing Custom Wedding Stationery Can Help You Enjoy the Journey of Planning Your Wedding 💌

Thinking about designing your wedding stationery might just feel like another item on your never-ending wedding planning to-do list. It might seem easier to simply download a template off Minted, or even forgo them altogether. But, as with most things in life, you get out what you put in, and designing custom wedding stationery can become something that really supports and connects you and your partner throughout the planning process, if you let it!

I’ve seen it firsthand - on design calls with clients, the collaboration that comes through as you navigate different preferences, interests and aesthetics together; in questionnaires, each partner holding and savoring different parts of your story; and in the design process, as we weave together all these different parts in a way that feels super personal - how taking the time to really create something one-of-a-kind connects couples, and really becomes an opportunity to reflect on the journey you’ve gone on as a couple to get to this stage - as well as the experience you want your guests to have on and leading up to your wedding day.

A lot of people talk about how stationery sets the tone, and I think that’s true - but it sets the tone not only for your guests, but also for you. Getting to go on this creative journey together, with myself or another designer as your creative partner, is an opportunity to step away from the planning spreadsheets for a moment, and towards the colorful, magical and romantic world of your love, for a little bit. It’s a process that is meant to reconnect you and your partner to what this whole wedding this is all about, it’s a process that will help anchor you during inevitable moments of stress, and it’s a process that I hope you’ll enjoy as much as the stationery itself.

Your love story. It’s like no one else’s. So let’s create stationery that celebrates that, and reminds you to - as best you can - enjoy the journey of coming together along the way.

Wishing you all the best, wherever you’re at in your planning process.

Sage