My client was worried about how to word her wedding invitations.

Her concerns were twofold - 

💌 how to invite guests to this celebration without using the word “wedding.”This was their second marriage and while they weren’t legally getting married, they still wanted to emphasize the formality and importance of the event and their commitment to each other. 

💌 AND how to focus the language around gratitude & celebration of their guests who had helped them get to this point together. This was meant to be a celebration of not just their love, but also their people!!

We started by focusing on simplicity. Instead of filling the invitation with a bunch of stuffy language “so and so cordially invites you to the marriage of”….we simply put their names, the location and date - using the rest of the page for a playful illustration of couple on their special day. Ultimately, we trusted that their guests would get it, without having to over explain what this event was about. We let the artwork speak for itself.

For the details & RSVP cards, we provided the when’s where’s and why’s - and then we leaned into language that really allowed their love and gratitude to shine. Focusing on the couple’s gratitude for their guests made for a design that felt both like an invitation and a thank you note all at once.

A reminder that when you allow yourself to go outside of the box with language and design, you can create something that is truly one of a kind.

Three Ingredients for one-of-a-kind wedding stationery 💌

So you want unique wedding stationery that tells your love story, and feels like it could only belong to you, your partner, and the beautiful journey you’ve gone on together. But sorting through the sea of inspiration on Pinterest can make it seem impossible to get there - so I am going to break down the three ingredients of truly one-of-a-kind stationery.

💌 Infusing elements from your love story

This is what takes a design from “pretty” to “personal, meaningful and deeply ours.” A portrait of your wedding venue could belong to any couple getting married there; a tower of Espresso martinis might not mean much to you - but illustrations of you and your partner interwoven with those things? Language you use when talking to each other, or from favorite love songs? A color palette that pulls from your favorite places and flowers? An overall design concept that carries threads from your story, things that inspire you, and memories you share? These are the things that take your invites beyond the trendy and towards the heart of the matter - you and your partner.

💌 Pulling original inspiration beyond the realm of weddings

Let’s come back to the sea of inspiration on Pinterest. First of all, I love Pinterest and use it for inspiration all the time - that is not the problem. The problem is pulling inspiration solely from other weddings on Pinterest. This leads to copying, or keeping the creativity of your talented vendors constricted into one specific vision. But you? You’re wildly unique, and you want your invitations to reflect that. So let’s gather inspiration beyond the world of weddings! Think album artwork, restaurant menus, interior design, architecture, fashion, artwork you love - the options are truly endless! The idea is to pull inspiration from things you already love - not reach for something that feels inauthentic - and use it to create something that feels like it already belongs to you.

💌 Working with an actual person - who you actually connect with!

The most important way to tie the first two pieces together? Working with a real, human designer who you have a real, human connection with. Because that person just getting you, is what leads to those intuitive insights and design ideas that go outside of the box and bring your love story together for you. And, it makes the design process that much more enjoyable. Having a compassionate creative on your team who genuinely cares about you and wants to celebrate your story, means they are going to go that much further in bringing it to life in the best way possible. Weddings are, at their core, about relationships, so investing in the relationship with a designer is going to be your best bet in a design that really reflects your relationship.

Ready to dive into the design process? Inquire today to start bringing your one-of-a-kind designs to life!

Love Story Wedding Stationery is really about listening.

I fully believe that my work as an artist and a designer is not just about creating pretty things - but pretty things that are also deeply personal, playful and meaningful. I’m a hopeful romantic - it’s no wonder I ended up in wedding stationery! - and so weaving in sentimental touches to your stationery is super important to me.

And what that means in the design process is I start out by doing a lot of listening. To your love story and how you met and what you love about each other. To the colors you like and don’t like. To everything you share on your questionnaire - and everything you don’t. And then, it’s about taking all of these seemingly disparate threads (hiking and cooking and the color blue) and weaving them all together into something that feels like YOU. It’s about hearing your ideas and listening so deeply that I can hear beyond them - for something greater than what you might even be able to articulate, but that ties the whole design together.

The end result is art that you get to send straight to your guests, your love story illustrated and on display on your wedding day, and a process that hopefully helped you and your partner’s relationship deepen along the way.

Want to get in on the creative journey? I’m booking into 2026 and can’t wait to listen to your love story!

Warmly,

Sage

Stationery Sets the Tone 💌

How Designing Custom Wedding Stationery Can Help You Enjoy the Journey of Planning Your Wedding 💌

Thinking about designing your wedding stationery might just feel like another item on your never-ending wedding planning to-do list. It might seem easier to simply download a template off Minted, or even forgo them altogether. But, as with most things in life, you get out what you put in, and designing custom wedding stationery can become something that really supports and connects you and your partner throughout the planning process, if you let it!

I’ve seen it firsthand - on design calls with clients, the collaboration that comes through as you navigate different preferences, interests and aesthetics together; in questionnaires, each partner holding and savoring different parts of your story; and in the design process, as we weave together all these different parts in a way that feels super personal - how taking the time to really create something one-of-a-kind connects couples, and really becomes an opportunity to reflect on the journey you’ve gone on as a couple to get to this stage - as well as the experience you want your guests to have on and leading up to your wedding day.

A lot of people talk about how stationery sets the tone, and I think that’s true - but it sets the tone not only for your guests, but also for you. Getting to go on this creative journey together, with myself or another designer as your creative partner, is an opportunity to step away from the planning spreadsheets for a moment, and towards the colorful, magical and romantic world of your love, for a little bit. It’s a process that is meant to reconnect you and your partner to what this whole wedding this is all about, it’s a process that will help anchor you during inevitable moments of stress, and it’s a process that I hope you’ll enjoy as much as the stationery itself.

Your love story. It’s like no one else’s. So let’s create stationery that celebrates that, and reminds you to - as best you can - enjoy the journey of coming together along the way.

Wishing you all the best, wherever you’re at in your planning process.

Sage

Making Wedding Stationery FUN again 💌

When I first started designing wedding stationery, a lot of the feedback I got was that my work was “fun.” At the time, I felt ashamed by that - thinking that the compliment I should be receiving was “beautiful” or “flawless” or “timeless.” And while my work has certainly evolved since then, I have come to wear that compliment of “fun” as a badge of honor.

We want our weddings to be fun. We want our guests to enjoy themselves, dance all night, laugh at the speeches and savor the passed apps. And yet, somehow we think the invitations and artwork welcoming everyone in to this experience need to contain the formality of our grandmothers’ era. But no more.

Because I believe wedding stationery can be fun while being elevated. Bold while being beautiful. Playful while being polished. And so I am celebrating that my work is seen as fun - because that’s the experience I want for my clients, for their guests and their vendor team. While stress cannot be avoided in wedding planning, I’m here to bring as much color, playfulness and * hopeful * romanticism into the process as humanly possible. Not just in the designs we create together, but in the way I walk you through the process, every step of the way. Your wedding is not just one day - it’s the whole journey leading up to it - so why not make it FUN, together?

Want in on the fun? Inquire today, or download my free wedding stationery timeline, designed to help you and your partner enjoy the planning process while staying on track along the way.

Enjoying the process of planning (as much as you enjoy the product)

So much of wedding planning is focused on this One. Big. Day. So naturally, you stress and worry about making it perfect and the best day of your whole life. And then you wonder why you were barely able to actually enjoy your big day?

Because you didn’t focus on enjoying yourself THE WHOLE WAY. 

Instead, I invite my clients (and you!) to think of your wedding not just as the one day, but all the days leading up to it and all the work that you put in. Yes, the engagement parties and bachelorette trips, but also the recurring fight with your fiancé about the guest list, and the tension you work through with your families about where to have the rehearsal dinner. This is not something to be jumped over to get to the destination - this is all part of the process of planning a big event with your person, and beginning to build a big life together.

This is also why I love getting to work with couples on their wedding stationery - because it’s one of the few wedding vendors whose work really takes place BEFORE the wedding day. I love making this process as enjoyable and intentional and FUN as possible.

If you want to sound like Robin - “Working with Sage has been one of my favorite parts of wedding planning so far!” - inquire here to get the creative process started 💌

How I Can Help Tell Your Love Story Through Your Wedding Stationery 💌

Your wedding stationery is more than just a pretty piece of paper.

It’s an expression of your relationship, your passions, your history and your future. In my signature Love Story Wedding Stationery packages, I help my clients tell their love stories through their wedding stationery - using playful illustrations and poetic word choice. But what does that mean exactly? Let’s dive in.

First and foremost, I start this process by listening and learning about my clients. I want to know how you met, what you love about each other, what you love doing together and what your favorite artwork looks like. I have a detailed questionnaire that I send out to my clients at the beginning of our onboarding that helps answer these questions and more. We talk this through in an initial design call where I share my ideas and get to hear yours! It’s such a fun process.

I include nods to your relationship throughout - meaning portraits of your favorite places are turned into table numbers, shared hobbies and interests become design themes, and ‘uniquely you’ details are woven throughout.

I weave words that speak to your relationship and the journey you’ve been on - reaching beyond the stuffy and overly traditional language you’re used to seeing on wedding stationery. We’re creating something that not only looks but also sounds like you and your love.

Ready to create a keepsake of your love story together? Book a free discovery call to get the conversation started.

What a Chocolate Bar Can Tell You About Your Wedding Invitations

I recently opened a Raspberry Dark Chocolate bar of Chocolove. Aside from being fair trade, organic and just generally delicious, these bars also all come with a love poem tucked into the wrapper - a sentimental treat for you to discover upon opening. And as I sat there, savoring my chocolate bar and chewing on this poem, it had me thinking about its parallels with wedding stationery.

There is of course the surprise and delight factor - something I have practiced for years in customer service. The element of the unexpected woven into the packaging, something that catches your eye, slows you down, invites you to savor. It transforms something ordinary and every day, like opening a chocolate bar or a wedding invitation, into a magical experience for the senses. And who doesn’t want that?

But beyond the surprise and delight element, including a poem inside a chocolate bar (or inside your wedding invitation) taps into something deeper in us. It reaches beyond the taste and sensibility of a bar of chocolate - tasting good and coming from a just origin - and it touches our heartstrings. That human part inside of us that is hungry to connect, make meaning, and tell stories. I also believe that this is the part of us that makes memories, and is why I always reach for this brand every time I am hungry for rich chocolatey indulgence. Any bar of chocolate can taste good and have good ingredients, but does it include a special something that is going to stop me in the middle of my day and make me feel something? Only Chocolove can do that.

Similarly, any wedding invitation can be both beautiful and informative. But can it reach that third thing? Can it touch your guests’ heart strings? Can it communicate a personal detail, a shared memory, or a heartfelt sentiment? Can it make people feel something? That is the kind of wedding stationery I strive to create with my clients.

So, consider this your invitation, to reimagine what your wedding invitations - and your wedding itself! - can be. Reaching beyond beauty and information, let’s touch the heartstrings of your guests through personal illustrations and poetic wording. Let’s invite them to slow down, savor your love story, and feel something.

5 Reasons You Should Invest in Wedding Invitations (in the Age of Digital E-vites and Minted.com)

My therapist recently asked me, with nothing but good intentions, why I would be starting a business designing wedding invitations when so many people are opting to send digital invites. While it caught me off guard at first, upon further consideration, it is a valid question in this digital world, and I’m sure you’re considering this yourself. Why spend a decent chunk of your precious wedding budget on personalized paper invitations when you could just send them online, or design one yourself from a template? Well, here’s my two cents, as a wedding stationery designer, snail mail enthusiast and thank you note writer extraordinaire.

1. Wedding invitations, aside from being a timeless tradition in the history of people getting married, serve as a physical reminder to your guests. To RSVP. To get that flight booked. To check the wedding website. To book the hotel. And with so many emails these days filling up our inbox, a digitally sent invitation could simply get lost in the mix, or filed into the folder in our brains that says “I’ll deal with this later.” But a paper invitation sent straight to your door? That you can hold in your hands? And put on your fridge? That reminder simply has a whole different weight to it, that a digital invite simply can’t compete with.

2. Designing your invites with an artist/stationer helps you think about the design and vibe you want to create for your wedding day. Since invitations often get mailed out way before you start thinking about your floral design, what rental items you are going to order, or what color palette you want your bridesmaids to wear, a lot of the design work you do with your wedding stationer can feed into the rest of these elements. The moodboard, inspiration photos and color palette you create together can be sent to your other vendors, getting incorporated into the day’s design so that everything aligns.

3. Wedding invites give your guests a feel for the vibe of your wedding - and your love. They get your guests excited, help them envision what to wear and what to bring, and basically make them feel like an exclusive member of your “love club.” Hint - they are!

4. It’s an opportunity to add a personal, heartfelt touch - weaving in elements from your unique love story and personal history so that people can really feel who you are as a couple. This, in my opinion, is what weddings are all about!

5. Wedding invitations are an emblem of a time-honored tradition - the love letter. While traditional wedding stationery in your mind might evoke an image of boring calligraphy and black borders, I like to think of it as a love letter sent out to all of your favorite people, echoing of a time when we could only communicate via the mail, sending our love across oceans sealed in envelopes. There is something ancient about it, something analogue and tactile, that speaks to the romantic in us all. It’s a way, upon opening the envelope, to literally open the hearts of your guests, inviting them in to the look and feel of your unique love.