More Than Just Wedding Stationery

I am an artist and stationery designer working primarily in the wedding industry - but deep down, in my eyes, I work in the business of hearts.

Because what I do is more than just wedding stationery - it’s about holding your hand across one of the most monumental thresholds of your life, and creating artwork out of it that gets you to the other side. What we create together is more than just something we send to your guests - it’s a process that brings you deeper into your story and your journey and your heart, and from that comes art, that you get to carry into this new chapter. A totem pole you can hold onto along the way. Because let’s be honest - choosing between color palettes and illustrations is a lot more life-giving than staring at planning spreadsheets. But truly - I want this process to connect you and your partner to what matters to you, and to what brought you together in the first place. This is something you can lean on throughout the stress of planning, and perhaps also deep into marriage, years down the line, when you need to be reminded of what matters.

I spoke recently with a logo design client about this exact phenomena. She is in the early stages of starting a business, which naturally entails a lot of logistics - applying for certifications, insurances, et cetera. But in the creative world we are diving into together, there is respite and reminder of why she is embarking on this journey in the first place. And the best part? What we create will become a literal representation of that journey, something to buoy her when storms rush through her world. And I am just so grateful to be a part of the process - of holding my clients hearts during a very tender time.

I’m sure you could get beautiful stationery designed on pretty paper by a hundred other people. But when you work with me, it’s not just about a piece of paper. It’s a process, a portal, stepping you into your new life. And I’d love to be the creative companion by your side 💌

Stationery Sets the Tone 💌

How Designing Custom Wedding Stationery Can Help You Enjoy the Journey of Planning Your Wedding 💌

Thinking about designing your wedding stationery might just feel like another item on your never-ending wedding planning to-do list. It might seem easier to simply download a template off Minted, or even forgo them altogether. But, as with most things in life, you get out what you put in, and designing custom wedding stationery can become something that really supports and connects you and your partner throughout the planning process, if you let it!

I’ve seen it firsthand - on design calls with clients, the collaboration that comes through as you navigate different preferences, interests and aesthetics together; in questionnaires, each partner holding and savoring different parts of your story; and in the design process, as we weave together all these different parts in a way that feels super personal - how taking the time to really create something one-of-a-kind connects couples, and really becomes an opportunity to reflect on the journey you’ve gone on as a couple to get to this stage - as well as the experience you want your guests to have on and leading up to your wedding day.

A lot of people talk about how stationery sets the tone, and I think that’s true - but it sets the tone not only for your guests, but also for you. Getting to go on this creative journey together, with myself or another designer as your creative partner, is an opportunity to step away from the planning spreadsheets for a moment, and towards the colorful, magical and romantic world of your love, for a little bit. It’s a process that is meant to reconnect you and your partner to what this whole wedding this is all about, it’s a process that will help anchor you during inevitable moments of stress, and it’s a process that I hope you’ll enjoy as much as the stationery itself.

Your love story. It’s like no one else’s. So let’s create stationery that celebrates that, and reminds you to - as best you can - enjoy the journey of coming together along the way.

Wishing you all the best, wherever you’re at in your planning process.

Sage

Making Wedding Stationery FUN again 💌

When I first started designing wedding stationery, a lot of the feedback I got was that my work was “fun.” At the time, I felt ashamed by that - thinking that the compliment I should be receiving was “beautiful” or “flawless” or “timeless.” And while my work has certainly evolved since then, I have come to wear that compliment of “fun” as a badge of honor.

We want our weddings to be fun. We want our guests to enjoy themselves, dance all night, laugh at the speeches and savor the passed apps. And yet, somehow we think the invitations and artwork welcoming everyone in to this experience need to contain the formality of our grandmothers’ era. But no more.

Because I believe wedding stationery can be fun while being elevated. Bold while being beautiful. Playful while being polished. And so I am celebrating that my work is seen as fun - because that’s the experience I want for my clients, for their guests and their vendor team. While stress cannot be avoided in wedding planning, I’m here to bring as much color, playfulness and * hopeful * romanticism into the process as humanly possible. Not just in the designs we create together, but in the way I walk you through the process, every step of the way. Your wedding is not just one day - it’s the whole journey leading up to it - so why not make it FUN, together?

Want in on the fun? Inquire today, or download my free wedding stationery timeline, designed to help you and your partner enjoy the planning process while staying on track along the way.

Reminder to all the stressed out brides - Your love story is worth sharing. Worth celebrating. And worth investing in.

But if you’re anything like me, maybe you grew up feeling otherwise. You weren’t “born a bride” like your other friends whose weddings you’ve attended previously - you haven’t been building your mooboard since before you met your person, and your life and your love story have been anything but traditional.

And so, when it comes time to plan your marriage to your person and you find it hard to see yourself in the copy-paste weddings you see everywhere, you figure it’s better to shrink down. Maybe you have people in your ear saying things like “what a waste of money for just one day,” or “ugh, another wedding.” Maybe you consider eloping, or doing a courthouse ceremony, to avoid the stress of it all. But deep down? You want more. Something bigger, bolder, and more you than you know how to explain - simply because it hasn’t been done before.

But here’s the thing - your wedding isn’t just one day, and it isn’t just another wedding. It’s your wedding, celebrating your love story, which you and your partner have been building for years, through all the ups and the downs. And that is so worth celebrating - even and especially if it hasn’t been traditional!

Does that mean you need to invite 300 people and invest in every possible item on your budget? No, of course not. But it’s a reminder not to think small just because you’re scared to take up space.

Your love story is a work of art - full of its imperfections, beauty, and a whole lot of hard work that went into getting here. Your wedding is the same. If you’re looking to make a work of art out of your wedding and want to create stationery and signage and magic that’s as colorful and different and nontraditional as you are - reach out today to get the creative process started 💌 I want to help celebrate you!

Enjoying the process of planning (as much as you enjoy the product)

So much of wedding planning is focused on this One. Big. Day. So naturally, you stress and worry about making it perfect and the best day of your whole life. And then you wonder why you were barely able to actually enjoy your big day?

Because you didn’t focus on enjoying yourself THE WHOLE WAY. 

Instead, I invite my clients (and you!) to think of your wedding not just as the one day, but all the days leading up to it and all the work that you put in. Yes, the engagement parties and bachelorette trips, but also the recurring fight with your fiancé about the guest list, and the tension you work through with your families about where to have the rehearsal dinner. This is not something to be jumped over to get to the destination - this is all part of the process of planning a big event with your person, and beginning to build a big life together.

This is also why I love getting to work with couples on their wedding stationery - because it’s one of the few wedding vendors whose work really takes place BEFORE the wedding day. I love making this process as enjoyable and intentional and FUN as possible.

If you want to sound like Robin - “Working with Sage has been one of my favorite parts of wedding planning so far!” - inquire here to get the creative process started 💌

Journal Prompts for Couples Getting Married in 2025

Photo by Georgie Morley Photography

Welcome! It is officially your wedding year, and your big day feels like it is almost here. The impending excitement is often paired with a lot of unnecessary stress and pressure, so here are a few prompts to help you and your partner stay centered as you enter this new season of your lives. I like to think of your wedding as not just one day, but as a journey including the entire planning process leading up to it, and of course the whole marriage after! Taking moments to be intentional about how you are navigating this journey together can make all the difference.

While we often use this new year time to reflect on our personal goals, use this as an opportunity to reflect as a couple on how you want to show up together in this big year in your relationship. Remember - you get to write your own story!

I invite you to sit down together, light a candle or share your favorite sweet treat, and journal on the following prompts, making sure to share your responses together! The goal is to help you go into your wedding year as a team, showing up as the couple that you want to be.

1. What are you most enjoying about the planning process so far? How can you make this a priority moving forward?

2. What support do you need? What would make the process feel smoother for you?

3. What is something you are learning in this process about yourself or your relationship? What are you grateful for?

4. How do you want to feel on your wedding day?

5. What are some things you can do to feel that way throughout the planning process as much as possible?

Share any insights with your partner and loved ones so that you can go into your wedding year with the best mindset possible! And, share below for inspiration - I would love to hear how you are approaching your wedding journey this year!

How to Make Your Wedding Planning As Enjoyable As Your Wedding

PC: Georgie Morley Photography

When you’re planning a wedding, it can be so easy to put so much energy into perfecting this one big day, that you forget that your wedding is comprised of so much more than that. It’s all the days leading up to it - it’s the meetings with your planner, how you show up to conversations with your partner, it’s the dress shopping and the seating plan deciding.

When I was planning my own wedding I got really clear on wanting to enjoy THAT process, as much (as possible) as the wedding day itself. Because at the end of the day, it’s all about celebrating this great love story, so why would I want to take away from that for a second?

Of course stress will come, but here are some things I focused on to stay anchored in a positive, playful perspective while I was wedding planning, making the whole experience * almost * as enjoyable as the wedding day itself.

1. I journaled nearly every morning on how I wanted the experience to go - but in the past tense, as if it had already happened. This looked like “Our planning process has been full of ease and enjoyment, our wedding day went so smoothly and felt so us, I love getting to plan our wedding,” etc. This allowed me to reset the overwhelm, the stress, and the urgency that can often come with planning a large and incredibly meaningful event, and to step into the feeling that I wanted to be embodying during that time. It also means that I have a journal of spells that I can look back on with pride, knowing that I made that thing happen!

2. Whenever things got stressful or tense (and I’m human so they did) I stepped away. Took a break. Turned the computer off. Went for a walk. Did something else. I tried to make sure that when I was in an active state of wedding planning (making calls or working on a spreadsheet or talking with family) that I was in a good headspace. And if I ever found myself forcing something or worrying, I would step away from that thing until I was in a better space. Basic human psychology here, but somehow when you are involved in the planning of what is supposed to be the best day of your life, all that pressure can make our basic human psychology practices run right out the door.

3. I turned to the parts of the planning process that I enjoyed. I am not a spreadsheet girl, but I love a handmade gift. A piece of art. A thoughtful touch. So, making our stationery was such a joy for me, as was putting together our goodie bags (and making sure they wouldn’t just get thrown out or left in someone’s hotel room) as was making our signage. Find the thing that feels good to you, and carry it through the whole process.

4. On the wedding day, I really let myself let it all go. The plan for the day, my expectations, hell, even my dress’s integrity. I let them all go, and surrendered to what the day became, knowing that I had an amazing team behind me to steer the ship. It rained, our reception location flip flopped, my dress ripped at the end of the night, but because I had been practicing my perspective leading up to the wedding day, I was able to roll with it all, and truly have the best day of my life, with my favorite people and my now husband by my side. I wouldn’t have it any other way.

How to Make Your Wedding Feel Personal

When my husband and I were planning our wedding, while we wanted everything to look and feel beautiful, we most importantly wanted it to feel like us. We've all been to those weddings - where you could nearly swap the bride and groom out for a different couple, and no one would notice. But, as artists ourselves and people who have both walked the path less traveled in life, it was super important that our wedding reflected our personalities and love story. I like to think we were pretty successful in doing so, and here are a few approaches I'd suggest if you are of a similar mindset.

1. Focus on storytelling over aesthetics.

A lot of the decisions you make around your wedding will seem to center around how everything looks - from the florals to the tablescapes to the bridesmaids' dresses. And while the aesthetics are obviously important (I do a design wedding stationery after all), if you want your wedding to feel personal, you have to focus more on how things feel and less on how things look, and a great way to do that is through storytelling.

Use every opportunity you can to tell the story of who you each are - as individuals and as a couple. This will immediately make your wedding yours and yours alone. This can look like getting personalized stationery with imagery you are known for, turning the first text your partner ever sent you into custom cocktail napkins, or simply having your officiant tell the story of how you met.

2. Choose vendors you connect with.

This may seem obvious, but when you go to pick your vendors, there can be so much pressure to lock someone in who comes highly recommended, and to do it yesterday. Just make sure to check in with yourself - Do I vibe with this person? Do they seem to understand me and my partner?

While it's important to focus on the product they deliver (their photos, their florals, etc) it's also important to focus on how they are delivering it, who they are and how you connect with them. Because, at the end of the day, your vendors are going to be holding the torch for how you want your wedding to go, and witnessing you in some very intimate moments. You want to feel comfortable with them and you want to know that they get you!

(We did an AMAZING job at this with our wedding and if you are getting married on Nantucket and need incredible vendor recs I'm you girl)

3. Carry a creative thread throughout your planning process.

You don't have to be an artist to add your signature touch to your wedding day. Whether you want to hand paint the place cards or make all the ceramics or coordinate a surprise flash mob during the reception, find one thing you want to DIY on your wedding day, and use it as a creative outlet throughout your planning process. It will help your guests feel the YOU in your wedding, and it will also be a great respite to return to when you inevitably get tired of looking at spreadsheets.

What are you doing to add a personal touch on your wedding day? Leave a comment below!